#Crust and crumb bakery vineland nj how to#

We have developed a range of products to fulfill these needs. How has the company adjusted its classic croissants and assorted pastries to the American palate?Īmericans like laminated dough products such as Danish with fillings. This is a big trend, and we have other innovative products in the works. Many health experts actually recommend eating small meals or snacks throughout the day, and we offer many mini baked goods to our customers. The Food and Drug Administration recently announced that it will require manufacturers to phase out partially hydrogenated oils over the next three years, which may affect our competitors, but not Bridor. How is Bridor addressing the health and wellness trend and the movement toward snacking throughout the day?īridor is fortunate that we have always used quality ingredients, including whole butter, in our products. So they can make smart choices to eat the quality foods they desire.Ĭroissants often contain fewer calories than muffins.

Consumers are also getting smarter about what they eat, and many realize, for example, that a croissant can contain fewer calories than a muffin. People will always be willing to indulge themselves on baked goods that are “worth it” - meaning that they taste as good as they look and are made with the highest quality, natural, pure ingredients. In the past year alone, we have introduced several products and have additional launches planned for the coming months.Įveryone talks about health and wellness, so why is the demand for croissants and Viennese pastries so strong in North America?įood has been and will always be one of life’s simple pleasures. market is also highly driven by innovation. The market has become more health-conscious and more demanding for natural, quality ingredients, often locally sourced, which is another specialty area for Bridor. One major change that has benefitted Bridor is that while price is still a major factor, more and more of our customers recognize that Americans are willing to pay for premium products. market changed since Bridor came to the States in 2002, and how has Bridor responded to these changes? We have also brought on a full-time master baker from France to ensure that all current - and future - products are consistently baked to European standards. In addition to creating a production line that mirrors our lines in France, we have brought in experienced Bridor bakery managers from Europe to supervise and train our U.S. How did Bridor leverage its global expertise in starting up the new production line? It is similar in terms of process but has more flexibility, therefore enabling it to produce a wider range of products. It was created in collaboration with our European engineers and long-term equipment suppliers, making it very different from and superior to traditional U.S. Yes, the line is highly influenced by the lines Bridor has developed in France over the past few years. Is the new line modeled after production lines that you have in France?

The expansion lets us get closer to our customers and meet their needs - all while delivering the European craftsmanship and quality that sets us apart from other commercial bakers. Olivier Morel: Our expansion was prompted by continually increased demand from major U.S. Having just completed a $32 million expansion of its Vineland, NJ, baking facility, he said, “Bridor is on a roll to do just that.”īaking & Snack: What spurred the expansion for the new laminated line in New Jersey? In the case of Bridor, it’s all about bringing even more of its premium European pastries, croissants and breads to foodservice operators and retail customers.

#Crust and crumb bakery vineland nj how to#

Morel’s 20 years of experience in the specialty foods category around the globe also give him an appreciation of how to best meet customers’ needs.

premium baking industry can be summarized in two words: innovation and quality. Olivier Morel, Bridor USA senior vice-president of sales.Īccording to Bridor USA senior vice-president of sales, Olivier Morel, the key to growth in the U.S. While sharing the influence of artisan French baking, hopefully beyond fast food in the U.S., tailoring a product line to local cultural tastes is a significant key to the company’s success in so many markets. As a global company, Bridor takes its expertise and adapts its baked goods to local tastes - whether in Japan, India, Brazil or myriad other countries.